"Do without until we win."
As the war dragged on, life got harder and harder. No longer
could people freely buy the necessities of life─food, clothing, and
fuel. The government issued people coupons, which they exchanged for
rations.
Keeping their spirits up with such slogans as "Do without
until we win" and "Extravagance is the enemy," people
put up with inconvenience.